We are now aware of the predictions for the new wine trends for 2025. A series of statements made by experts in the field, which discuss what is coming in the wine industry.
Wine Trends for 2025
The wine industry is in constant transformation. Innovations, changes in direction, and the emergence of new variations follow one after another. Therefore, as the new year begins, we find it appropriate to take stock and examine where the trends that will shape the future of wine are headed.
Many of these trends are the result of changes in consumer tastes. This variable intersects with the evolution of production and marketing techniques that have been implemented, all of which are factors to consider in the predictions for 2025. We’ve summarised a list of possibilities in the following text:
Wine Trend 1: Sustainability
In recent years, sustainability has become the cornerstone of the entire industry. Consumers are looking to know the origin of the products they consume, including wine. In this regard, regenerative farming is the preferred practice among wineries, aiming to improve soil quality and reduce their environmental footprint in their surroundings. Furthermore, these same wineries are focusing on: organic certification, the use of renewable energy, and pesticide-free production to create wines that are more environmentally responsible.
Wine Trend 2: Preference for Natural Wines
Natural wine continues to make its way, especially among younger consumers. Natural wines are those made with minimal intervention, avoiding additives and preservatives.
Wine Trend 3: The Rise of Low-Alcohol Wines
There has been an increase in demand for wines with lower alcohol content. This preference is linked to better health, as its consumption is associated with a balanced and healthy lifestyle.
Wine Trend 4: Sustainable Packaging
Wine containers are changing. Lighter bottles and the incorporation of recyclable materials are being prioritised. In this regard, packaging such as cans and bag-in-box are on the rise, particularly among younger generations, who value convenience and less environmental impact from containers.
Wine Trend 5: The Rise of Sparkling Wines
The consumption of sparkling wines is increasingly common beyond traditional champagne. Italian Prosecco, Spanish Cava, and sparkling wines from other regions such as New Zealand and South Africa have become popular, offering a more accessible option for everyday consumption.
Wine Trend 6: The Growth of Indigenous Varieties
Consumers are seeking wines made from native grape varieties, produced by wineries from both traditional and new wine-producing regions that focus on lesser-known grape varieties.
Wine Trend 7: Wine Tourism
Wine tourism continues to grow, especially in the form of experiences. In this sense, vineyard tours, private tastings, and personalised activities are becoming more frequent.
Wine Trend 8: Creative Pairings
Chefs and sommeliers are designing innovative pairings, taking wine to new culinary experiences. This strengthens wine’s presence not only as a drink but also as an ingredient in other dishes in the kitchen.
Wine Trend 9: International Trade
Wine exports continue to show positive growth. In the case of Spain, it is notable that in 2024, exports grew by 2.4% in value, while sparkling wines saw a 5% increase.
Wine Trend 10: Alcohol-Free Beverages
According to experts, the alcohol-free drinks sector is a growing segment, with an annual projected growth rate of 7%. This growth has been particularly significant in the United States and Brazil, where consumers are increasingly interested in alcohol-free options as the best alternative to traditional wines.
Evaluation of a New Year
The future of wine in 2025 is marked by sustainability, innovation, authenticity, and a greater awareness of health and wellness. Wineries are responding to consumer expectations with new approaches to production, packaging, and marketing. For wine lovers, 2025 promises to be an exciting year, full of new options and experiences to enjoy this beverage in all its diversity.
